. I'm a former computer engineer, now an entrepreneur, Hoang Hxn’s Journey: From Engineer to Entrepreneur
👋 Hey, I'm Hoang Hxn
Founder of HXN Tribe | Digital Business Mentor | Solopreneur Since 2011
Since 2011, I've been documenting my personal, career, and entrepreneurial journey, sharing what I've learned on my blog and YouTube channel. Everything I share is built on real-world experience, not just theory or hype.
My story includes a major turning point: in 2011, I suffered a life-threatening brain injury. Doctors gave me a 50/50 chance to live. That moment changed everything. Instead of giving up, I went back to Huế, spent time in a Buddhist monastery, learned meditation, and slowly healed – physically, mentally, spiritually. It was the first time I truly listened to myself. Tú Michael was particularly impressed and moved by this story, seeing Hoàng's recovery and subsequent development as a “rebirth” and incredibly inspiring.
Since then, I've lived differently, working intentionally and writing almost every day. My mission is to turn what I learn into something others can use.
I've worn many hats over the years: Computer Engineer, Startup Founder, Automation & SaaS Advisor, Creator & Writer, and Mentor. All of this has shaped what I do now: helping you build digital businesses that create income, impact, and freedom.
This isn't about hustle culture. It's about clarity, systems, and purpose.
What Friends and Colleagues Say About Hoang Hxn
Friends and colleagues describe me with great appreciation. Cuong Thach sees me as “a friend who understands you better than you understand yourself”. He notes my friendliness, eagerness to learn like a glass that's never full, and my ability to make it easy for others to share. Cường is particularly impressed with me as a trainer, saying my way of training is “truly impressive” and my ability to “change mindset, which is incredibly difficult,” makes me “superior compared to other trainers”. He believes my “excellent ability to read people” combined with systematic wisdom, refined daily, means “just a few words from Hoang can change your life”. Cường summarizes me in three words: Understanding, Wisdom, Charisma.
Ngo Van Cong, CEO of TikiUni, likes the simplicity in my way of life. He highly values my extensive knowledge and experience in backend Automation marketing systems, as well as my “enthusiasm, persistence, and patience”. Thanks to my support, Ngô Văn Công was able to “start mastering Sales Funnel and Automated Affiliate systems,” something he had failed at multiple times despite significant investment. My assistance helped him convert traffic from TikTok into steady revenue.
Tu Michael initially knew me as a “funnel setup and automation expert,” but now sees me as “a friend, a brother,” someone he “can completely trust and confide in almost anything” and always asks for advice when stuck. Tú Michael likes my “less talk, more action” style – concise and to the point. What he wants to learn most from me is my “mindset, my thinking,” along with how I manage teams, connect with people, and work efficiently. He is very impressed with my ability to balance everything well, from work and family to travel, and my ability to connect with many people despite not being very active on social media.
The story that impressed and moved Tu Michael the most is about the near-death experience due to the brain injury in 2011. Having experienced similar close calls himself, Tú Michael understands the chaos and despair, which made him extremely impressed by my survival, recovery, and “remarkable” development after that ordeal, like a “rebirth”. He considers it an “extremely moving, extremely inspiring” story and hopes I will share more about this experience. As a student of the “Mastering Your Career” course, Tú Michael particularly appreciates the “BE – HAVE – DO” method, realizing the core is to understand “WHO” you are and “WHAT” you have before starting to “DO”. He understands the importance of having a clear plan and checklist to avoid working based on emotion, which leads to burnout without results.
Giang A Sinh, CEO of Trekking Tour Sapa, describes me as honest, loving, not one to show off, but very skilled in technology and logical thinking. He notes my strength in building the core of a solid business, starting from the roots. He highlights my ability to work with large companies, especially international ones, predict the future in technology, build funnel systems, organize work logically, care for my family, and read extensively about technology. Giàng A Giang simply concludes, “He is extremely good”.
These perspectives portray me not only as a skilled expert with deep knowledge and excellent teaching ability but also as a sincere, trustworthy friend with wisdom, extraordinary resilience, and the ability to balance life – a true companion and inspiration.
Mastering Your Career: Finding Your Compass in the Digital Noise
Through my own journey, I've realized that amidst the vast sea of information and opportunities on the internet, it's easy to fall into the state of just “doing” without a clear direction. You might try many things, put ideas out there and get some initial results or interest, but deep down still feel lost and burnt out because you don't know where you are or where you're truly going. This is when you need a roadmap, a solid anchor point.
That's also why I created the Mastering Your Career course — my flagship course distilled from my over 10 years of real-world experience building digital businesses. This isn't about hustle culture. It's about clarity, systems, and purpose.
Here's the core focus of the Mastering Your Career Course:
Turn the overwhelming knowledge of the internet into a clear roadmap to build the self-owned online career and the free life you truly desire, starting from the core BE – HAVE – DO.
BE – HAVE – DO: The Foundation to Start Right & Heart-Centered Marketing created by Hoang Hxn
I've seen that most of us start from “DO.” We just dive into action based on instinct and emotion. But the effective (and sustainable) way is the opposite:
BE
Who am I?
HAVE
What do I have? (Strengths, weaknesses, knowledge, experience…)
DO
Only then do you start taking purposeful action.
This method helps you understand yourself deeply, identify your starting point, and build a systematic action plan, preventing chaotic work, lack of sequence, getting sidetracked, and burnout.
This is the roadmap along with the systems, strategies, and templates I wish I had when I first started.
Stories of Transformation from Our First Students (K1 – August 1, 2023)
The course goes beyond theory. It brings real transformation for those ready to look inward and rebuild from the core.
- Ly A Pao – CEO Sapa Local Guide: A long-time Sapa tour guide, A Páo yearned to build a website but got confused and couldn't do it despite self-studying and buying many courses/tools. After meeting me and joining the Mastering Your Career course and HXN Tribe, A Páo found “a bright lighthouse, showing the way”. The result is that A Páo is now confident building the website sapalocalguide.com himself and applying new strategies, which has “completely changed [his] life”.
- Khanh Vy: She used to feel lost, “diving headfirst” into many online projects (videos, photos, music, TikTok, YouTube, pages, blogs…) like a “melting pot”. She was doing everything but lacked direction, starting from “DO” first. After learning about BE – HAVE – DO, she took time to look at herself. Minh realized her core identity (a mother wanting to educate her children through an authentic life journey) and ultimate goal (quality of life). She understood why her self-study in education had paused (feeling insufficient), but now saw an opportunity with AI to design personalized learning for her kids. Her new journey began with authenticity. (Result: Found clear direction based on her identity and life goal, overcoming aimless work and feeling lost).
- Dao Manh Khoi: Before the course, often worked based on emotion and instinct, lacking a clear plan. Easily fell into the “domino effect” – working chaotically, out of sequence, and ending up exhausted without achieving much. After watching the opening session, Khoi realized the importance of BE – HAVE – DO and using a checklist to stay on track. Now knows how to list tasks clearly and use tools like Google Keep for tracking, leading to more effective work. (Result: Gained a systematic, disciplined work approach, overcoming emotional influence and ineffective work habits).
And importantly, you don't go alone. This course (and the HXN Tribe community) is where you have companions ready to “Go slow but steady together”. We choose to go far — together.
Ready to Master Your Career?
If you also feel lost, want to build a meaningful career and a truly free life — not just endless hustle — the Mastering Your Career course might be the roadmap you're looking for.
Ready to Master Your Career?
If you also feel lost, want to build a meaningful career and a truly free life — not just endless hustle — the Mastering Your Career course might be the roadmap you're looking for.
